Yacon

Building Contractor

Classy since birth

Green Olive at Red Hill is a first-class farm experience; complete with incredible wine, locally-grown food & a perfectly-curated shop. Unfortunately, Green Olive’s brand identity did not accurately reflect the upmarket experience that one encountered on a trip to their property. More importantly, navigating their vast range of products was virtually impossible due to a confusing identity & packaging system. It was time to tone down the hessian & amp up an identity that was in sync with the simple goodness & high quality of the modern and experiential farm brand.

Deliverables
Logo Design
Project type
Client work
Role
Designer

Yacon

Building Contractor

Deliverables
Logo Design
Project type
Client work
Role
Designer

Classy since birth

Green Olive at Red Hill is a first-class farm experience; complete with incredible wine, locally-grown food & a perfectly-curated shop. Unfortunately, Green Olive’s brand identity did not accurately reflect the upmarket experience that one encountered on a trip to their property. More importantly, navigating their vast range of products was virtually impossible due to a confusing identity & packaging system. It was time to tone down the hessian & amp up an identity that was in sync with the simple goodness & high quality of the modern and experiential farm brand.

The Brand

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Challenge

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Approach

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.
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