Ashara

Architecture

Classy since birth

Green Olive at Red Hill is a first-class farm experience; complete with incredible wine, locally-grown food & a perfectly-curated shop. Unfortunately, Green Olive’s brand identity did not accurately reflect the upmarket experience that one encountered on a trip to their property. More importantly, navigating their vast range of products was virtually impossible due to a confusing identity & packaging system. It was time to tone down the hessian & amp up an identity that was in sync with the simple goodness & high quality of the modern and experiential farm brand.

Deliverables
Print Design, Social Media Design
Project type
Self initiated project
Role
Designer

Ashara

Architecture

Deliverables
Print Design, Social Media Design
Project type
Self initiated project
Role
Designer

Classy since birth

Green Olive at Red Hill is a first-class farm experience; complete with incredible wine, locally-grown food & a perfectly-curated shop. Unfortunately, Green Olive’s brand identity did not accurately reflect the upmarket experience that one encountered on a trip to their property. More importantly, navigating their vast range of products was virtually impossible due to a confusing identity & packaging system. It was time to tone down the hessian & amp up an identity that was in sync with the simple goodness & high quality of the modern and experiential farm brand.

The Brand

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Challenge

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Approach

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

This particular truth has entered the realm of branding lore. It’s been said in different ways by many people, but it never loses relevance and cogency—the narrower the focus, the stronger the brand. Volvo is often used as a simplistic example of brand focus—Yet Volvo claimed it first and built a brand position on it—they were first to own this idea in the mind with a proposition that was important to people. Brand strategy is about sacrifice—letting go of those attributes that might be important to you but don’t differentiate your brand. As a sage once said, “A strong brand is a focused brand.” Based upon our experience of over 25 years of branding, there is a profound truth in this observation. Less is more.

Ena Wine
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