Ena

Wine

for Celebrating Us

Green Olive at Red Hill is a first-class farm experience; complete with incredible wine, locally-grown food & a perfectly-curated shop. Unfortunately, Green Olive’s brand identity did not accurately reflect the upmarket experience that one encountered on a trip to their property. More importantly, navigating their vast range of products was virtually impossible due to a confusing identity & packaging system. It was time to tone down the hessian & amp up an identity that was in sync with the simple goodness & high quality of the modern and experiential farm brand.

Deliverables
Brand Identity, Print Design
Project type
Self initiated project
Role
Designer

Ena

Wine

Deliverables
Brand Identity, Print Design
Project type
Self initiated project
Role
Designer

for Celebrating Us

Green Olive at Red Hill is a first-class farm experience; complete with incredible wine, locally-grown food & a perfectly-curated shop. Unfortunately, Green Olive’s brand identity did not accurately reflect the upmarket experience that one encountered on a trip to their property. More importantly, navigating their vast range of products was virtually impossible due to a confusing identity & packaging system. It was time to tone down the hessian & amp up an identity that was in sync with the simple goodness & high quality of the modern and experiential farm brand.

The Brand

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Challenge

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Approach

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

Brand strategy is about sacrifice—letting go of those attributes that might be important to you but don’t differentiate your brand. As a sage once said, “A strong brand is a focused brand.” Based upon our experience of over 25 years of branding, there is a profound truth in this observation. Less is more.

Argus Corp
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Ashara Architecture
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