Argus

Corp

Classy since birth

Deliverables
Brand Identity, Logo Design
Project type
Self initiated project
Role
Designer

Argus

Corp

Deliverables
Brand Identity, Logo Design
Project type
Self initiated project
Role
Designer

Classy since birth

The Brand

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Challenge

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.

The Approach

The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.
Defining Woman
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